New Mexico Lottery Tests Ability to Offer Ad Space on Drawing Game Tickets


Gildan New Mexico Bowl Advertises Discount to Football Fans

ALBUQUERQUE – The New Mexico Lottery today begins testing its ability to offer advertising space on drawing game tickets.

The pilot advertiser is the Gildan New Mexico Bowl, New Mexico’s annual college football bowl game owned and operated by ESPN Events, a subsidiary of ESPN.

Sample Ticket

Through Dec. 12, the bowl will advertise a $10 discount on the purchase of one seat for the Dec. 20 game to be played at University Stadium in Albuquerque. The discount will be printed on lottery game tickets in the form of a code that will be accepted on purchases made by phone at 505-925-5626 or in person at the UNM box office or online at

New Mexico Lottery CEO David Barden said lottery tickets have the potential to be a great advertising platform.

“Players keep their lottery tickets and they look at them again and again, which for advertisers accomplishes both reach and frequency,” Barden said. “If our pilot is successful and we can secure a roster of paying advertisers, we will be able to give more money to Legislative Lottery Scholarships.”

The Gildan New Mexico Bowl advertisement will be printed on tickets sold for Powerball®Mega Millions®,Hot Lotto®Roadrunner Cash® and Pick 3®.

“We are very pleased to be participating in the lottery’s trial,” said Jeff Siembieda, executive director of ESPN’s Gildan New Mexico Bowl. “Both our brands represent fun and exciting entertainment, and since many football fans are also lottery players, a lottery ticket is a logical place for us to reach our audience and offer a great incentive.”

Barden said the lottery plans to work with two or three additional advertisers as part of the pilot, which is scheduled to run through the first quarter of 2015.

Legislative Lottery Scholarships

Since its inception in 1996, the New Mexico Lottery has raised $622 million for education. More than 90,000 students have attended college on Legislative Lottery Scholarships. More information about Legislative Lottery scholarships is available at

Follow the New Mexico Lottery on Facebook and YouTube.

For more information about ESPN and the Gildan New Mexico Bowl, visit or follow on Twitter and Facebook.

ESPN Events

ESPN Events, a subsidiary of ESPN, owns and operates a large portfolio of collegiate sporting events worldwide. The roster includes two Labor Day weekend college football games; 11 college bowl games and eight college basketball events, which accounts for approximately 200 hours of programming, reaches almost 64 million viewers and attracts over a half a million attendees each year. With satellite offices in Boca Raton, Boise, Birmingham, Dallas-Fort Worth, Albuquerque, St. Petersburg and Las Vegas, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.

ESPN Events also manages the Big 12 Corporate Partner Program.

Collegiate Football

AdvoCare V100 Texas Bowl (Houston); AdvoCare Texas Kickoff (Houston); Birmingham Bowl (Alabama); Bitcoin St. Petersburg Bowl (Florida); Boca Raton Bowl (Florida); Famous Idaho Potato Bowl (Boise); Gildan New Mexico Bowl (Albuquerque); Hawai’i Bowl (Honolulu); Lockheed Martin Armed Forces Bowl (Dallas-Fort Worth); MEAC/SWAC Challenge presented by Disney (Orlando, Fla.); Raycom Media Camellia Bowl (Montgomery, Ala.); Royal Purple Las Vegas Bowl (Nevada); The Home Depot College Football Awards (Orlando, Fla.) and Zaxby’s Heart of Dallas Bowl (Dallas-Fort Worth)

Collegiate Basketball

Armed Forces Classic (U.S. Coast Guard Air Station Borinquen, PR); DIRECTV Wooden Legacy (Orange County, Calif.); Gildan Charleston Classic (South Carolina); Hawaiian Airlines Diamond Head Classic (Honolulu); Jimmy V Men’s & Women’s Basketball Classics Presented by Corona (New York City & Notre Dame, Ind.); Orlando Classic (Walt Disney World Resort near Orlando, Fla.); Puerto Rico Tip-Off (San Juan, PR) and State Farm Champions Classic (Indianapolis)

ESPN Media Contact: Rachel Margolis Siegal at 860-766-2798 or