The lottery introduced six new Scratchers yesterday, including the $2 “I Love New Mexico.” The game features six iconic state landmarks photographed by New Mexico residents.
Earlier this year, the lottery began a strategy to launch multiple new Scratcher games on the first Tuesday of the month.
“Our ‘Super Tuesday’ goal is to create a more exciting marketplace for players and generate more profit for Legislative Lottery Scholarships,” said Karla Wilkinson, the lottery’s product manager. “Yesterday’s sales were very strong, a sign that we’re on the right track.”
The lottery’s Fiscal Year 2014 goal is to sell approximately $135.3 million in tickets and generate approximately $40.6 million in profit for the Legislative Lottery Scholarship program.
As of April, FY 2014 profits total approximately $34.5 million. The fiscal year ends June 30.
Legislative Lottery Scholarships
Since its inception in 1996, the New Mexico Lottery has raised $607 million for education and more than 90,000 students have attended college on Legislative Lottery Scholarships.
More information about Legislative Lottery Scholarships is available at www.nmlottery.com.