ALBUQUERQUE – In its “Super Tuesday” launch today, the New Mexico Lottery releases three Scratchers, including one game that celebrates the state’s insatiable appetite for chile.
“Games that celebrate the things that make New Mexico great are always very popular, especially the chile-theme games,” said Karla Wilkinson, New Mexico Lottery product director. “Players just eat them up.”
“The games launching today offer a variety of price points, prize levels and entertainment themes because it’s important to have something for every type of player,” Wilkinson said.
The lottery’s graphic design department produced a 15-second animated spot to advertise all three games on television. To view the advertisement, go to www.nmlottery.com/tv-ads.aspx.
Five months ago, the New Mexico Lottery began its “Super Tuesday” strategy of launching new games on the first Tuesday of the month in order to be more predictable to retailers and players.
Legislative Lottery Scholarships
Since its inception in 1996, the New Mexico Lottery has raised $613.4 million for education and more than 90,000 students have attended college on Legislative Lottery Scholarships.
More information about Legislative Lottery Scholarships is available at www.nmlottery.com.