New Mexico Lottery Serves Up Chocolate-Themed Game

Net Revenues Support Legislative Lottery Scholarships

March 19, 2008


ALBUQUERQUEThe New Mexico Lottery’s latest Scratcher game looks good enough to eat.

The “$10,000 Hershey’s™ Milk Chocolate*” Scratcher is inspired by the candy manufacturer that produced the first affordable milk chocolate candy bar more than a century ago.  The game’s ticket is a replica of Hershey’s® well-recognized chocolate-brown and silver-foil candy wrapper.  In the play area, 10 potential winning numbers are concealed under images of Hershey’s milk chocolate candy bars.  Available now, the $2 game features top prizes of $10,000.

Until Milton Hershey perfected his milk chocolate recipe in 1900, chocolate was a luxury item.  Hershey sold his chocolate bars for 5 cents apiece - a price that didn’t change for 69 years.  Today, Hershey sells 4.5 billion candy bars each year.

$344 Million Raised for College Education

The sale of lottery games benefits an in-state college tuition program.  Since 1996, the lottery has raised more than $344 million for education and more than 48,000 students have attended college on Legislative Lottery Scholarships.  Information about Legislative Lottery Scholarships and student eligibility is available at www.nmlottery.com.


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